Getting your community or economic development organization “on the map” begins with drawing your own map – in other words, charting your marketing plan. As you identify your primary audiences and come up with ways to reach them, one particular digital mode stands out for economic development marketing: LinkedIn.
Last week, as part of our Digital Detective series, we gave an overview of this social media channel. This week, we take a deeper dive, with practical tips on how you can make the most of three tools found on LinkedIn.
Tool No. 1: Your LinkedIn Profile
Start with an assessment of your profile and beef it up. How complete is it? Have you created your own personalized URL? To get leads, is your profile tailored to the prospects you are trying to attract? Are you using the right key words in your profile to be found more often? (more…)