Valley Communities Earn Recognition for Sustainability Commitment

PrintMore cities and towns in the Valley region are marrying economic development with environmental sustainability in order to become more appealing to site selection consultants and companies and they’re doing so by participating in TVA’s Valley Sustainable Communities program.

The Valley Sustainable Communities program helps communities compete for new investments and jobs by identifying and cataloging the community’s sustainable assets and increasing their sustainable commitments.

Through this community preparedness program, cities, towns and counties can earn Silver, Gold and Platinum designations as they work toward a “triple bottom line” of healthy environment, thriving community and economic prosperity.

“This program is the first of its kind to connect the dots between corporate America’s commitment to sustainability and its impact on economic development, which ultimately will ensure that our communities are more prepared to compete in global markets,” added John Bradley, TVA senior vice president of Economic Development.

“Sustainability is not a fad. It is an important commitment made by corporate America that will be vital for current and future generations,” said Del Boyette, president and CEO of Boyette Strategic Advisors (BSA). BSA developed and administers the program for TVA. (more…)

Brand Ambassadors Are Powerful Economic Development Allies

Customer Lifecycle - Converting Prospects to Customers to AdvocaIn 2012, when Tupelo Honey Cafe launched a social media campaign to announce it was looking for a site to locate its fourth restaurant, the Washington County Economic Development Council (WCEDC) galvanized in Johnson City.

Residents, business owners and leaders from the nearby university flooded Tupelo Honey’s Facebook page, posting thousands of messages within 24 hours. They also wrote “real life” messages on a community banner that stretched several corridors.

This grassroots marketing got Tupelo Honey’s attention. Then, economic and community leaders completed the courting process.

The community pledged infrastructure improvements, including new parking, a greenway and new streetscapes, to lure Tupelo Honey into a downtown that was poised for revitalization – specifically, into a renovated railroad depot building there.

(Check out the video that WCEDC did about the project as well: http://youtu.be/OYwwWAPKGEw

In June 2014, the restaurant opened its doors in that once-railroad facility, now transformed. And, in October, the WCEDC won a Gold Excellence in Economic Development Award from the International Economic Development Council (IEDC).

Johnson City’s story shows the power of brand ambassadors. (more…)

New Valley Sustainable Communities Named in TVA Region

PrintLast year, we had 13 communities that completed and were recognized in TVA’s Valley Sustainable Communities program. The program was developed and is administered for TVA by consultant Boyette Strategic Advisors (BSA), and recognizes communities that have tied economic development to the promotion of sustainability with Silver, Gold and Platinum designations.

Del Boyette, president/CEO of BSA, said, “The Platinum designation means that the community has made a significant and comprehensive commitment to sustainability and also has thoroughly integrated economic development into its sustainability efforts. The Gold level designation recognizes that a community has taken a leadership role in implementing sustainable practices and has made a commitment to sustainability efforts focused on economic development. The Silver level means that there are community-wide sustainability initiatives in place, with some programs available to support the business community and economic development opportunities.”

In this fiscal year, we anticipate that a dozen new communities will complete the program and receive designations. The economic development focus is to increase the community’s competitiveness when companies are looking to invest in new or expanded locations. (more…)

Valley Communities Leverage Culture, Local Spirit to “Get On the Map”

Look Here - Small Flag on a Map Background.The Valley region is dotted with nationally acclaimed communities. These places are well known for different reasons. Some are high-tech hot spots; others are beloved historic and cultural icons.

In every case, these communities earned national attention by rallying around a local asset or advantage, building grassroots support and leveraging smart marketing.

Here are some examples:

Huntsville, Ala.: was named a 2013“Top Ten Cities on the Rise.”City leaders brag about Huntsville’s high-tech assets, including NASA’s Marshall Space Center and the U.S. Army Redstone Arsenal Post. When scientists are invited to Huntsville to attend high-profile conferences, these geniuses start bragging about the place, too.

Columbus, Miss.: is one of only 20 official Mississippi retirement destinations. Columbus markets its national historic landmarks, affordable cost of living and high-quality medical care to attract America’s retirees. (more…)

TVA Lands Record-Breaking Year: As New Year Approaches, Fiscal 2014 Winds Down on Successful Note

Year 2014 TargetTVA has secured a record-breaking year for jobs and investments in the Valley.

Working with economic and community development partners across the region, TVA helped create and retain more than 60,300 jobs and spurred $8.5 billion in business investments in the seven-state region during Fiscal Year 2014 (October 1, 2013 and September 30, 2014.)

Overall, since 2008, the organization has helped attract and retain more than 300,000 jobs and more than $38 billion in capital investments.

Looking at the Latest Numbers

  • Increase in the number of jobs retained and created by 8,300+ (compared to 52,000 jobs generated in 2013)
  • Increased investment recruitment by $3.5 billion (compared to $5 billion in 2013)
  • More than 190 companies were recruited to or expanded in the region
  • All seven states in the Valley experienced great results. (For regional results, read full News Release.)

What the Numbers Tell Us

TVA’s latest jobs and investment round-up points to three major economic development trends:

There is more project activity and job growth is happening in a variety of industries: The companies that announced in 2014 they would locate or expand in the Valley range from Academy Sports + Outdoors (Cookeville, Tenn.), to Remington (Huntsville, Ala.), to Bilstein Group (Bowling Green, Ky.) (more…)

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