Congrats to TVA’s 2015 Rural Leadership Institute Graduates

Shown at Graduation: Left to Right: Teresa Sampson (Duck River Electric Membership Cooperative), Travis Groth (Maury Alliance), Stephen Crook (Highlands Economic Partnership), Jessica Farlow (Tennessee Central Economic Alliance), Diana Goss (DeKalb County Economic Development Authority), Michelle Price (Upper Cumberland Development District), Jamie Troutman (Cullman Economic Development Agency), Allen Kurr (Oxford-Lafayette County Economic Development Foundation), John Bradley (TVA Senior VP of  Economic Development), Billy Loggins (City of Crossville), Jody Sliger (Sparta-White County Chamber of Commerce), Lauren Buntin (North Mississippi Industrial Development Association), Hunter Aycock (Community Development Foundation), Wayne Goodrum (Warren Rural Electric Cooperative Corporation), James Bates (Mount Pleasant Power System), Ginger Lawyer (TVA Economic Development), Emily Johnson (Henderson/Chester County Chamber of Commerce), Rachel Crickmar (TVA Economic Development) Not pictured: Patrick Hurley, Union County Chamber of Commerce

Shown at Graduation: Left to Right: Teresa Sampson (Duck River Electric Membership Cooperative), Travis Groth (Maury Alliance), Stephen Crook (Highlands Economic Partnership), Jessica Farlow (Tennessee Central Economic Alliance), Diana Goss (DeKalb County Economic Development Authority), Michelle Price (Upper Cumberland Development District), Jamie Troutman (Cullman Economic Development Agency), Allen Kurr (Oxford-Lafayette County Economic Development Foundation), John Bradley (TVA Senior VP of Economic Development), Billy Loggins (City of Crossville), Jody Sliger (Sparta-White County Chamber of Commerce), Lauren Buntin (North Mississippi Industrial Development Association), Hunter Aycock (Community Development Foundation), Wayne Goodrum (Warren Rural Electric Cooperative Corporation), James Bates (Mount Pleasant Power System), Ginger Lawyer (TVA Economic Development), Emily Johnson (Henderson/Chester County Chamber of Commerce), Rachel Crickmar (TVA Economic Development) Not pictured: Patrick Hurley, Union County Chamber of Commerce

We wish a hearty congratulations to a group of 17 Valley economic-development officials who recently graduated from the Rural Leadership Institute, a series of professional-leadership training sessions developed and sponsored by TVA Economic Development.

“Leadership is vitally important to rural communities,” said TVA Senior Vice President of Economic Development John Bradley. “Rural communities’ abilities to attract new jobs and investments and help existing companies remain and grow in the Valley are crucial. This requires preparing for growth opportunities, having market-ready sites and buildings, and using effective leadership, communication and technology resources in order to actively compete in a globally competitive marketplace. (more…)

Announcing a New Professional Learning Lab Webinar Series: Economic & Workforce Development – Meeting the Needs of Employers

TVA_ED_TVW_TypeTVA has an affiliation with the Professional Learning Laboratory, a network of professional economic development trainers and their guests, who offer webinars on topics specifically designed for the economic development practitioner, their staff, and supporters. The webinars are offered at a discount for individuals or groups through the TVA registration link below.

Webinar:  Economic & Workforce Development – Meeting the Needs of Employers

Presented by:  Sara Dunnigan, Virginia Board of Workforce Development &

Christine Quinn, State of Michigan Workforce Development Agency

Hosted by:  Whittaker Associates, Inc.

Date:  Thursday, March 26, 2015

Time:  1:00 P.M. Central; 2:00 P.M. Eastern

Run Time: 90 minutes (60 minutes for presentation and 30 minutes of Q&A)

Register Now

What the Webinar Will Cover:

How are economic development and workforce development organizations collaborating to address the needs of existing employers?   What new ideas are being implanted to address the shortage of the middle-skill gap in our economy? (more…)

Digital Detective: “B” is for Blog – and Business

Blog Letterpress TypeThrough the Digital Detective series, TVA Economic Development is helping Valley economic developers explore their social media marketing options.

As we describe how various social media channels work, we also illustrate how you can put them to work in your own community.

This week, in the final article of our series, we explore the power of blogging.

What Is A Blog, Anyway?

The term actually comes from “web log.”

Think of a blog as a digital version of your journal or diary. Just as you open your personal journal to update it, you can do the same thing online.

A blog on your community or Economic Development Organization website as an opportunity to earn credibility as an economic development authority, gain visibility and fuel economic development in your area.

“B” is for Blogs – and Benefits

With all the demands placed on an economic developer’s time, why should you invest in blogging as part of your marketing strategy? (more…)

Digital Detective: The Power of a Picture

 

Through the Digital Detective series, TVA Economic Development is helping Valley economic developers explore their Old rangefinder camera and black-and-white photos.social media marketing options.

As we describe how various social media channels work, we also illustrate how you can put them to work in your own community.

This week, we explore the power of visual marketing.

Why Visuals Matter in Marketing

Humans are wired to respond to images. For example, did you know that 70 percent of a human’s brain receptors are located in the eyes? Ninety percent of the information that is transmitted to our brains is sent in visual form. In fact, the human brain processes images 60 times faster than it processes text.

It’s no wonder, then, that images dominate marketing. Across social media channels, pictures and videos get more attention and generate more Web traffic – which can lead to more conversions and sales.

Types of Visuals

The most popular types of visuals in social media marketing include:

  • Infographics: A combination of words and images that convey a message or thought flow quickly and clearly—typically in a chart or diagram format
  • Videos: Can be produced professionally or in “do-it-yourself” fashion
  • Pictures: Should be cleared for public use (no copyright violations)

(more…)

Proud to Be an Economic Developer

ImpactAs TVA Economic Development staff get ready this week for our 10th Annual Economic Developers’ Forum, we reflect back to last year when we honored Joe Max Higgins Jr., CEO of the Golden Triangle Development LINK in Mississippi, with a rare distinction – the Mega Developer Award. This award recognized Higgins and his team’s major economic development accomplishments while we were celebrating TVA’s 10th anniversary of the International award-winning Megasites program. When we celebrate economic development achievements like these, we definitely take pride in the results of our work.

Yokohoma Tire…Severstal…PACCAR…These are major corporations, but what do these names really mean for a region?

Thousands of quality jobs, billions of dollars in new investments stimulating the economy, and HOPE for the future! Such desirable mega-results don’t just magically happen. It takes regional, state and community collaboration and teamwork among many highly talented, prepared and service-oriented economic and community development professionals.

Listen to this recent short PBS news podcast “Will new manufacturing ease Mississippi’s ‘psychosis of poverty?’” about the significant turnaround in the local economy of these rural Mississippi communities: (more…)

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