Digital Detective: Leveraging LinkedIn for Marketing, Like a Pro


Leveraging LinkedIn for Marketing, Like a ProHiRes

Getting your community or economic development organization “on the map” begins with drawing your own map – in other words, charting your marketing plan. As you identify your primary audiences and come up with ways to reach them, one particular digital mode stands out for economic development marketing: LinkedIn.

Last week, as part of our Digital Detective series, we gave an overview of this social media channel. This week, we take a deeper dive, with practical tips on how you can make the most of three tools found on LinkedIn.

Tool No. 1: Your LinkedIn Profile

Start with an assessment of your profile and beef it up. How complete is it? Have you created your own personalized URL? To get leads, is your profile tailored to the prospects you are trying to attract? Are you using the right key words in your profile to be found more often? (more…)

Digital Detective: Get In on LinkedIn – It’s Worth Your Time


Through the Digital Detective series, TVA is helping Valley-area economic developers explore their social media marketing options.

As we describe how various social media channels work, we also demonstrate how you can put these tools to work in your own jobs and investment recruitment efforts. This week, we dive into LinkedIn.

What Is LinkedIn?

In this free, online business network site, you can build connections and network virtually everywhere with career-relevant contacts – industry peers, community leaders, executives of local or foreign companies and site selection consultants, for example. In other words, LinkedIn has important resources to make and keep business connections.

 Why Is LinkedIn Important?

With 300 million members worldwide – including executives from all the Fortune 500 companies – LinkedIn is worth your time.

Atlas Advertising, an economic development-focused marketing agency, surveyed site selectors about their social media habits. The top takeaway: Seventy-one percent of respondents said they use LinkedIn. (more…)

Major Polaris Announcement Shows Collaboration a Key to Economic Development

When Minnesota-based Polaris Industries Inc. announced on Friday, January 9, that it had selected Huntsville,  Big News.jpg. Digital Image. TVA Image.Alabama, as the location for its new 600,000 square-foot U.S. all-terrain vehicle production facility, it was the culmination of months of searching, review and analysis by Polaris, and a lot of collaboration from a diverse group that included TVA. Over a five-month period, the company had scouted more than 100 possible plant locations in 14 different states.

This is a huge win as the facility will be centrally located in North Alabama in Limestone County, creating 1,700-2,000 well-paying jobs with an investment of $142 million.

According to its news release, Polaris selected the Huntsville area due to its skilled workforce, history of technology and innovation, existing utility infrastructure and strong local and state resources supporting economic development. (more…)

TVA Economic Development’s the Valley Works Introduces “Digital Detective”

HiResToday, TVA Economic Development launches “Digital Detective,” a blog series about social media marketing.

Over the course of several articles, we’ll explore an overview of various social media channels to whet your appetite to learn more. As we describe how these tools work, we’ll also explore how you can put them to work in your local jobs and investment recruitment efforts.

With all the responsibilities that come with your economic development job, why should you make social media marketing a 2015 priority?

Social Media Marketing: Making the Case

Simply put, business executives are talking and listening online. If you want to get their attention, you too must be a part of the cyber conversation. Consider:


A Time to Look Back – and Ahead



2014 or 2015, opposite signsThrough great partnerships, reliable and affordable energy and a diverse generation mix, TVA secured another banner year in 2014. Together, we attracted and retained more than 60,300 jobs and spurred a record $8.5 billion in business investments.

Additionally, TVA staff directly assisted more than 250 communities in community and retail development efforts.

Meanwhile, our professional team provided ongoing assistance to communities and companies through economic development financial programs, technical services, leadership training, community and rural development, market research and more.

A new crop of counties and cities increased their appeal to prospective companies through our Valley Sustainable Communities Program.

Finally, TVA continued to strengthen primary target industry sectors, including transportation-related manufacturing, advanced manufacturing, data centers, food processing, general manufacturing and product development.

In coming months, you’ll hear more about change and the new challenges facing us in the global economy. We want to assist and offer the latest information about trends and techniques to foster economic growth.

However, we want to reiterate that one thing will not change at TVA – our mission of service. We are here to serve the 9 million people of the Valley’s 80,000 square-mile service area through three main areas of work – energy, the environment and economic development. (more…)

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