VW Announces Major Expansion – 2,000 More Jobs for Chattanooga

Big News.jpg. Digital Image. TVA Image.Volkswagen has announced plans to enlarge its only U.S. manufacturing plant in Chattanooga, Tennessee, adding a new midsize SUV line and more than 2,000 new jobs.

At the same time, Volkswagen’s commitment to the TVA region deepened with announcement of creation of the new National Research and Development and Planning Center for project coordination in the North American market.

Volkswagen’s Chattanooga plant, which opened in 2011, has had an enormous effect on the city’s economy. “Volkswagen is one of Chattanooga’s largest and most valued employers,” said Chattanooga Mayor Andy Berke. “They have brought 12,400 living-wage jobs to our region, employed Chattanoogans and helped build our middle class. This expansion will result in a huge capital investment and thousands of new jobs.” (more…)

Announcing a New Professional Learning Lab Webinar Series: Monetizing Economic Development

TVA_ED_TVW_TypeTVA has an affiliation with the Professional Learning Laboratory, a network of professional economic development trainers and their guests, who offer webinars on topics specifically designed for the economic development practitioner, their staff, and supporters. The webinars are offered at a discount for individuals or groups through the TVA registration link below.

Webinar:  Monetizing Economic Development

Presented and hosted by:  Dean Whittaker, Whittaker Associates, Inc.

Panelists: Mark Waterhouse, Garnet Consulting Solutions, Inc. and Sharon Younger, Younger Associates, Inc.

Date:  Thursday, July 24, 2014

Time:  1:00 P.M. Central; 2:00 P.M. Eastern

Run Time: 90 minutes (60 minutes for presentation and 30 minutes of Q&A)

(more…)

Winning Profiles Can Win More Business

Look Here - Small Flag on a Map Background.Think about all the changes – the many different trends and technologies – economic developers have witnessed. Jobs and investment recruiters don’t have to be in the industry long to appreciate how quickly it morphs.

In digital branding and marketing, change is especially constant. Every day, a new app, a new advertisement, a new data aggregator promises to get prospects’ attention.

These “latest and greatest” gadgets and widgets compete for your dollars and time.

Things can get dizzying.

So, this week, let’s step back and explore an older marketing tool.

It’s the community profile.

The community profile is an important tool in your marketing kit. Think of the profile as a story. It unites all a location’s business advantages into a cohesive package.

And, just as every story needs certain elements, so too does the community profile. (more…)

Announcing a New Professional Learning Lab Webinar Series: Energizing Entrepreneurial Communities: Pathway to Prosperity Webinar

TVA_ED_TVW_TypeTVA has an affiliation with the Professional Learning Laboratory, a network of professional economic development trainers and their guests, who offer webinars on topics specifically designed for the economic development practitioner, their staff, and supporters. The webinars are offered at a discount for individuals or groups through the TVA registration link below.

Webinar:  Energizing Entrepreneurial Communities: Pathway to Prosperity Webinar

Presented by:  Don Macke and Deborah Markley, Center for Rural Entrepreneurship

Moderated by: Eric P. Canada, Blane, Canada Ltd.

Date:  Tuesday, June 24, 2014

Time:  1:00 P.M. Central; 2:00 P.M. Eastern

Run Time: 90 minutes (60 minutes for presentation and 30 minutes of Q&A)

(more…)

Website Marketing in a 10-Second World

contentHere’s a question for economic developers: What can you do in 10 seconds?

In 10 seconds, the average person can tie shoelaces, peel an orange or fold a t-shirt.

Seems simple enough – maybe.

Another question: Could you land a site visit in 10 seconds? With only a handful of time, could you convince a company or consultant to visit your location?

To attract a prospect, 10 seconds seems paltry – even downright impossible.

But it might be all you get.

Website visitors – including prospects browsing economic development sites – typically take 10 seconds to decide if they’ll stay or move on, according to research by Nielsen Norman Group.

“This ‘10-second rule’ is more than a hunch,” said Millie Callaway, a TVA community development consultant. “Communities can lose the chance to compete for a project before they even know they’re being considered.”

One company in particular, a steel manufacturer called SeverCorr (now known as Severstal) , is a case in point. (more…)

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